Unlock your boldest strategies with clarity and confidence!

How I help you stand out through bold action?

Are you in need of a marketing strategy to take your business to the next level, but don't have the budget or need for a full-time marketing leader?

That's where I come in.

With extensive industry experience and knowledge a fractional marketing executive can help you identify new opportunities for growth and optimize your marketing efforts with your business goals. I can provide the expertise you need without the commitment of a full-time hire.

Fractional Marketing Executive Services

Are you facing challenges with departmental silos, difficulty in translating global plans to local markets, or launching a digital strategy within a regulated environment?

That's where I come in.

Cohort-based learning can be a game-changer for your team's upskilling needs. I combine my expertise in marketing and digital strategy, with the power of cohort-based learning to transform your business and achieve unparalleled success together.

Cohort Based Learning or Workshops

Some questions I can help you answer

(amongst many others)

what we do and do well

What marketing approach to focus on, there are so many choices?

  • A targeted marketing strategy focused on a customer centered approach can often be more effective than a scattered, multi-channel approach. Understand the Unique Value Proposition (UVP) that enables you to delight your customers.

Drive alignment for your marketing strategy across departments. How can you drive marketing and sales alignment

How do we build departmental alignment for marketing plans?

  • Collaboration across departmental siloes isn't just impactful, it's essential for achieving breakthrough results. Understanding synergies will drive collaboration.

What is the correct strategic approach: global, local or both?

  • While having a global plan can provide a framework for consistency and efficiency across all markets, it's important to consider the unique cultural, economic, and social factors that may vary from region to region. A global plan that fails to take into account these differences may not be well received or effective in certain markets.

Who is behind this?

Hi there! I am Archita Sivakumar Fritz, the founder of Ready, Set, Bold Consulting. I believe that boldness is not just a mindset, it's a strategy.

As a marketing and strategy consultant with over 20 years of experience in B2B, across manufacturing, life sciences, and SaaS, I have seen firsthand how businesses struggle to break through the clutter and stand out in today’s crowded market.

At Ready, Set, Bold Consulting, we specialize in helping businesses create bold strategies that are tailored to their unique needs, so they can not only survive but thrive in today’s ever-changing market.

Here are some examples of the success I have achieved in my career:

  • Launched 12+ new products, resulting in 156% YoY growth and developed a 5-year strategic plan to help take a $300+M business to $1B in five years.

  • Scaled a business within a new geography from $9M to $70M in four years.

  • Grew market share by 16 percentage points within the premium tier portfolio and led the mid-tier outside of the US (OUS) strategy acceleration across 86 countries.

  • Successfully led the digital and content strategy transformation for the world’s largest clinical trials technology company.

I have successfully delivered results across Asia Pacific, Latin America, Canada, United States, and EMEA, and I have experience in quality management, FDA/ISO compliance, and customer experience management.

My extensive experience in marketing, strategy, business development, quality systems management, and engineering allows me to provide unique insights and perspectives to my clients.

As the Chief Marketing Officer (CMO) for Speak Out Revolution and Podcaster, Host/Producer, I understand the importance of effective communication in delivering high-quality results that exceed my clients’ expectations.

So, if you’re ready to unlock your boldest strategies with clarity and confidence, let’s get working together! Why wait any longer to take your business to the next level?

 

Archita presenting to a 300+ cross divisional sales team of a $17B Fortune 500 Company, Stryker on Global to Local Strategy Flywheel
Archita Fritz presenting to a 100+ sales team in EMEA and APAC on collaboration

Don’t just take my word for it, hear what others have to say.

  • Archita worked with the global cross-functional teams to build a compelling vision of the future-state of the business. Using the long-term strategy as a map, she was the catalyst for meaningful activity that delivered results.

    Paul B, Marketing Leader

  • I have worked now for many years with Archita and she is by far one of the most talented marketers that I have known. What is great about her is her passion as well as her work ethic. Archita is a powerhouse when it comes to driving a project, bringing innovative solutions and always staying on track and making sure the project moves forward.

    Claudia A, Sales Leader

  • Archita is very driven and committed to customer experience. I had a chance to work with Archita for many years and she always went above and beyond to satisfy customers. She’s very passionate and focused on delivering results.

    Martin P, RnD Leader

  • Archita joined the International Group at its inception in 2007. Faced with both internal and competitive challenges, Archita was instrumental at navigating the path that allowed the US business unit to assume responsibility for Europe, which was a first in the history of the company. Archita’s knowledge of the product lines combined with her strategic marketing skills made her a perfect fit to help establish an infrastructure and presence in Europe. Today, sales in Europe are approaching $250M. An impressive result, made possible by unique individuals like Archita who have the courage, drive and skill set to create and build profitable businesses.

    -Kevin C, International Marketing and Sales Leader

How do I bring this to life?

what we do and do well

  • Cohort-based learning can be a powerful tool in driving collective action towards achieving success. By bringing together a group of learners with shared goals and interests, cohort-based learning creates a collaborative and supportive learning environment.

    Cohort-based learning also encourages accountability and motivation. It can provide learners with access to a diverse range of perspectives and experiences. This can lead to innovative problem-solving and the development of new ideas and approaches.

    Topics offered: Breaking through department siloes, Employee advocacy, Digital marketing for regulated industries, Taking global plans regional

  • You have a specific problem you are looking to solve. You need the eyes and experience of a tenured marketing professional with experience across multiple industries. The power hours are designed to give you the flexibility you need, to get the answers you need quickly. The hour is structured to ensure I can help you get the clarity you need to act with confidence.

  • Hiring a fractional marketing executive can provide a company with access to expertise, cost savings, and flexibility that can help them achieve their marketing goals more effectively and efficiently.

    Three ways this helps you:

    Expertise: Fractional Marketing executives bring valuable marketing knowledge and insights.

    Cost Savings: Hiring a fractional marketing executive is cost-effective compared to a full-time marketing leader with deep expertise.

    Flexibility: Fractional marketers offer flexibility to scale marketing efforts up or down as needed.